Case Study: Adrienne Lowing, Words Worth PR

Adrienne featured in Woman and Home talking about her career change to presentations and workshops on PR

The client's problem:

After a long career in journalism Adrienne Lowing launched Words Worth Public Relations 15 years ago.

Although she is naturally outgoing, was confident in client meetings and had gained her first clients through cold calling, the prospect of presentations always filled her with dread. Witnessing her self assurance in other areas, people were astonished when she acknowledged she hated public speaking.

Adrienne previously felt she had missed business opportunities if she felt they involved making a presentation.

Over the years she forced herself to stand up in front of people and although the audience had always been complimentary about the results, it remained an ordeal which kept her awake weeks in advance of the presentation date.

The Resound solution

 Gill Brabner said: "Very few people are confident about public speaking and the majority of those who are have undergone training and constant practice.

We worked with Adrienne on a one-to-one basis using 'live' material that she would actually be presenting in the near future. This approach made excellent use of Adrienne's time and provided her with presentations that she could go out and deliver with confidence.

We work with many successful business people who are anxious about giving presentations. But presenting is a skill and can be learnt just like any other skills - and of course, the benefits to the individual and their business make it very worthwhile!"

The result

By the end of the training Adrienne had created two presentations on different aspects of her expertise both of which she has successfully presented.

Adrienne said: "Resound training has had more far reaching effects than just losing all that mind numbing fear.

"There has been extremely positive response to the presentations. People's perception of me has changed and I have won some good business. It has been a great boost to my confidence and I no longer feel I am missing an essential skill for promoting Words Worth.

"A valuable aspect is how Resound helped me communicate my ideas in a way that engages the audience and enables them to get the message. Like many self employed people I am passionate about my subject which meant I was going into too much detail and in danger of turning off the audience.

"My presentation style allows me to demonstrate our PR expertise without my concern that it sounds like boasting. And even more unbelievable is that I can now do the presentations without reading from my script."